ABOUT US

Built by agency founders. For agencies.

We got tired of switching between platforms, paying for expensive subscriptions with capped connections and building client reports by hand. Nothing on the market fixed it, so we built the workspace we wanted.

MYCONTENTLAB wizard mascot raising a finger with a bright idea

OUR STORY

Two agencies, the same problem

MYCONTENTLAB was started by people who run agencies. Amir Wanas founded AMW Media in the UK and Mateusz Salkowski founded ReDigital.dk in Denmark. Both kept hitting the same wall: switching between platforms all day, paying for expensive subscriptions that limited how many accounts we could connect, and spending hours putting client reports together by hand.

We looked for a tool that solved it. Nothing we found was good enough.

Then we met Damian Suchecki on another project, and decided to take the matter into our own hands. Between us we had experience in marketing, branding and design, and engineering. Together we built MYCONTENTLAB.

We wanted it to stand out and be remembered: simple, easy to use and, above all, forward thinking.

  1. The same problem, twice

    Running AMW Media and ReDigital.dk, Amir and Mateusz face the same platform juggling, capped subscriptions and manual reports.

  2. Nothing good enough

    We try the tools on the market. None of them does what our agencies need.

  3. The team comes together

    We meet Damian on another project and decide to build it ourselves.

  4. First prototype

    A working build pulls every channel into one report automatically.

  5. Public launch

    MYCONTENTLAB opens to other agencies, freelancers and marketing teams.

  6. One workspace for client growth

    18 live integrations, white-label client portals, AI insights, Content Lab, hooks, trends and social listening.

WHAT WE BELIEVE

The rules we build by

We set out to build something that stands out and is remembered for the right reasons.

  • Forward thinking

    We build for where marketing is heading: AI insights and voice briefings, AI visibility tracking and an MCP server that lets AI assistants work with your data.

  • Simple by design

    Clear screens, plain English and a setup that takes minutes. If a feature needs a manual to make sense, we keep working on it.

  • One workspace, every channel

    Reporting, analytics, content ideas and social listening in one place, so your team stops jumping between tools.

  • Numbers come from your data

    Every figure in a report is pulled from the connected platform and calculated the same way every time. AI writes about the numbers; it does not invent them.

THE COMPANY

Who is behind MYCONTENTLAB

Three co-founders with backgrounds in marketing, design and engineering, building a product we use with our own clients.

Founders & team

  • Amir Wanas

    Co-founder · Idea, product & marketing

    Founder of AMW Media. Amir came up with the idea for MYCONTENTLAB and shapes how it works and how it reaches agencies.

    AMW Media
  • Mateusz Salkowski

    Co-founder · Branding & web design

    Founder of ReDigital.dk. Mateusz is behind the MYCONTENTLAB brand, the look of the product and the website.

    ReDigital.dk
  • Damian Suchecki

    Co-founder · Stack, build & security

    Damian built the stack and the entire system behind MYCONTENTLAB, from the infrastructure to security.

Company
AMW Media LTD, registered in England & Wales
Team
Based in the UK, working across the UK and Europe

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