See what’s trending across Google, YouTube, TikTok and Reddit.

See what’s trending across Google, YouTube, TikTok and Reddit.

HOOK GENERATOR

Generate hooks that stop the scroll

Generate hooks that stop the scroll

Generate 3, 5 or 10 hook variants for any niche or topic - including written hooks, verbal hooks and visual hook directions for the first seconds of attention.

Generate 3, 5 or 10 hook variants for any niche or topic - including written hooks, verbal hooks and visual hook directions for the first seconds of attention.

See how it works

No credit card. Built for agencies. Branded as you.

No credit card. Built for agencies. Branded as you.

HOOK SYSTEM

A hook system for the first seconds of attention

A hook system for the first seconds of attention

MYCONTENTLAB Hooks helps you turn any niche, topic or content idea into multiple scroll-stopping openings - ready for videos, ads and social posts.

MYCONTENTLAB Hooks helps you turn any niche, topic or content idea into multiple scroll-stopping openings - ready for videos, ads and social posts.

chat dasboard

Generate faster

Create 3, 5 or 10 hook options for any topic without starting from a blank page.

Think in layers

Each hook includes written, verbal and visual directions so your content works on screen, on mute and in motion.

Save what works

Build a personal Hook Library you can copy, reuse, tag and attach to Content Lab ideas.

The first seconds decide if people keep watching

Most teams spend hours creating content, then lose attention because the opening is weak, generic or not built for the platform

Most teams spend hours creating content, then lose attention because the opening is weak, generic or not built for the platform

Old way

Starting videos with slow intros

Writing one hook and hoping it works

Only writing text overlays

Guessing what will stop the scroll

Losing saved hooks in docs and chats

Creating ideas without a strong opening

Open with a hook built for instant attention

Generate multiple variants for testing

Create written, verbal and visual hook layers

Use proven hook patterns from a structured taxonomy

Store, tag and reuse your best hooks in one library

Attach hooks directly to Content Lab ideas

Hooks gives your team a repeatable way to create, test, save and reuse stronger openings across videos, ads and posts.

Hooks gives your team a repeatable way to create, test, save and reuse stronger openings across videos, ads and posts.

HOW IT WORKS

From topic to testable hooks in seconds

Choose your niche, add your topic, select how many hooks you need and generate variants your team can test or save.

tasks

01.

Add context

Describe the topic, intent, niche, brand voice and hook format so every generated opening matches the client, audience and content goal.

02.

Generate hooks

03.

Save to workflow

04.

Publish & learn

tasks

01.

Add context

Describe the topic, intent, niche, brand voice and hook format so every generated opening matches the client, audience and content goal.

02.

Generate hooks

03.

Save to workflow

04.

Publish & learn

Iced caramel coffee with cream
Frappe topped with whipped cream

TURN YOUR DATA

INTO THE NEXT MOVE

MYCONTENTLAB turns reports into ideas, hooks, insights and next-step recommendations.

Start free trial

Iced caramel coffee with cream
Frappe topped with whipped cream

TURN YOUR DATA

INTO THE NEXT MOVE

MYCONTENTLAB turns reports into ideas, hooks, insights and next-step recommendations.

Start free trial

Iced caramel coffee with cream
Frappe topped with whipped cream

TURN YOUR DATA

INTO THE NEXT MOVE

MYCONTENTLAB turns reports into ideas, hooks, insights and next-step recommendations.

Start free trial

PERFORMANCE HOOKS

Everything you needs to create stronger openings

Everything you needs to create stronger openings

MYCONTENTLAB helps your team understand what worked, improve creative before it goes live and generate stronger openings for videos, ads and posts.

MYCONTENTLAB helps your team understand what worked, improve creative before it goes live and generate stronger openings for videos, ads and posts.

Video hooks

Create stronger first seconds for reels, TikToks, Shorts and other short-form videos. Generate hooks with speech, visual action and on-screen text, supported by trend signals and viral content patterns.

Speech, visual and text layers

First-frame text overlays

Short-form video structure

Trend-based viral hooks

Video hooks

Create stronger first seconds for reels, TikToks, Shorts and other short-form videos. Generate hooks with speech, visual action and on-screen text, supported by trend signals and viral content patterns.

Speech, visual and text layers

First-frame text overlays

Short-form video structure

Trend-based viral hooks

Video hooks

Create stronger first seconds for reels, TikToks, Shorts and other short-form videos. Generate hooks with speech, visual action and on-screen text, supported by trend signals and viral content patterns.

Speech, visual and text layers

First-frame text overlays

Short-form video structure

Trend-based viral hooks

Ad hooks

Generate sharper openings for paid social ads, campaign creatives and promotional videos before launch. Use problem-led, curiosity-driven and conversion-focused angles to make the first seconds work harder.

Problem-led ad hooks

Curiosity-driven hooks

Authority-building angles

Conversion-focused openings

Ad hooks

Generate sharper openings for paid social ads, campaign creatives and promotional videos before launch. Use problem-led, curiosity-driven and conversion-focused angles to make the first seconds work harder.

Problem-led ad hooks

Curiosity-driven hooks

Authority-building angles

Conversion-focused openings

Ad hooks

Generate sharper openings for paid social ads, campaign creatives and promotional videos before launch. Use problem-led, curiosity-driven and conversion-focused angles to make the first seconds work harder.

Problem-led ad hooks

Curiosity-driven hooks

Authority-building angles

Conversion-focused openings

Testing variants

Turn one topic into multiple hook directions your team can compare, test and save. Create different angles for the same idea, so you can quickly find the strongest opening before scaling the creative.

Multiple hook variants

Different creative angles

Test-ready opening options

Faster creative testing

Testing variants

Turn one topic into multiple hook directions your team can compare, test and save. Create different angles for the same idea, so you can quickly find the strongest opening before scaling the creative.

Multiple hook variants

Different creative angles

Test-ready opening options

Faster creative testing

Testing variants

Turn one topic into multiple hook directions your team can compare, test and save. Create different angles for the same idea, so you can quickly find the strongest opening before scaling the creative.

Multiple hook variants

Different creative angles

Test-ready opening options

Faster creative testing

Happy User Image

Configure. Generate. Choose the strongest opening

The Hook Generator gives you a fast right-panel workflow for creating hook variants around any niche and topic.

PROVEN HOOK PATTERNS

Built on proven hook patterns, not random ideas

Built on proven hook patterns, not random ideas

The Hook Generator uses structured hook categories across speech, visual, audio and transition patterns to create openings with a clear creative purpose.

The Hook Generator uses structured hook categories across speech, visual, audio and transition patterns to create openings with a clear creative purpose.

Speech hooks

Attention patterns based on what is said in the first seconds.

Speech hooks

Attention patterns based on what is said in the first seconds.

Visual hooks

Attention patterns based on what the viewer sees first.

Visual hooks

Attention patterns based on what the viewer sees first.

Audio hooks

Attention patterns based on sound, pacing or audio cues.

Audio hooks

Attention patterns based on sound, pacing or audio cues.

Transition hooks

Attention patterns based on movement, cuts and scene changes.

Transition hooks

Attention patterns based on movement, cuts and scene changes.

PROVEN HOOK PATTERNS

Build a reusable hook system

Save your strongest hooks, organise them by category, format or platform, and reuse proven openings across future videos, ads, campaigns and Content Lab ideas.

Save your strongest hooks, organise them by category, format or platform, and reuse proven openings across future videos, ads, campaigns and Content Lab ideas.

Save your strongest openings

Organise hooks by category

Reuse across clients and campaigns

Connect hooks with Content Lab ideas

MARKETING DATA HUB

Connect 20+ platforms. Turn scattered marketing data into growth insights.

Pull performance data from analytics, CRM, SEO, paid media, organic social and local platforms - then turn it into reports, insights and content ideas.

Start free trial

FLEXIBLE PRICING

Start small. Scale when your client base grows.

Platform subscription with unlimited users on every plan. Activate per-client modules only when you need them.

✨

Connect to Content

Add layers or components to swipe between.

Creator Plan

£47

/month

1 client

For creators and small teams starting with reporting and content intelligence.

1 client workspace

Hook generator + library

Creative analysis

14-day free trial

Start 14-day trial

Freelancer Plan

£97

/month

5 clients

For solo marketers running branded reports and content workflows across multiple clients.

5 client workspaces

Everything in Creator

Branded reports

Per-client add-ons

Start 14-day trial

Agency Plan

£297

/month

15 clients · full white-label

For growing agencies that need a custom domain, full white-label delivery and advanced analytics.

15 client workspaces

Custom domain

Full white-label

Advanced analytics

Social listening

Start 14-day trial

Enterprise Plan

£497

/month

Unlimited clients

For larger teams that need unlimited client capacity, priority support and custom onboarding.

Unlimited workspaces

Priority support

Custom onboarding

Advanced controls

Start 14-day trial

How Hooks work in MYCONTENTLAB

How Hooks work in MYCONTENTLAB

Generate speech, visual, audio and transition hooks based on your content ideas, performance data and platform context - then save, reuse or attach them to your Content Lab workflow.

Generate speech, visual, audio and transition hooks based on your content ideas, performance data and platform context - then save, reuse or attach them to your Content Lab workflow.

Start free trial

01

What does the Hook Generator create?

The Hook Generator creates written hooks, verbal hooks and visual hook directions for videos, ads and social posts. It helps you plan not only what to say, but also what viewers should see, hear or feel in the first few seconds.

02

How many hooks can I generate at once?

03

Is this just a headline generator?

04

Can hooks be attached to Content Lab ideas?

05

Can I use it for ads?

06

Does it use performance data?