There is no single best AI visibility tool for every agency. For deep, daily tracking across the most AI engines, Rankscale and Peec AI give the most coverage per pound, and Rankscale's Growth plan adds white-labeled dashboard links. Otterly.AI is the cheapest credible starting point and its Agency Partner status adds pitch workspaces and branded Looker Studio reports. Semrush and Ahrefs make sense if you already pay for them. Profound and Scrunch suit enterprise clients. MYCONTENTLAB is the pick if you want AI visibility to sit inside the same white-label client report as GA4, Search Console, ads and social, billed in GBP at £29 per client per month for weekly tracking.
Key Takeaways
- Score AI visibility tools on agency needs, not brand needs: multi-client workspaces, white-label or branded reporting, and whether the data can sit inside the client's monthly report.
- Engine coverage varies widely. Some entry plans track three or four AI engines and charge extra for Claude, Gemini or Google AI Mode, so check which engines your client's buyers actually use.
- Daily tracking gives smoother trend lines. Weekly tracking is cheaper and is usually enough for a monthly client report.
- Almost every specialist tool prices in USD. Convert at today's rate and add VAT before you quote a UK client a resale price.
- Pick one tool for measurement and one place for reporting. Clients want one report, not a login to a fourth dashboard.
Clients have started asking a new question in review meetings: “Are we showing up in ChatGPT?” Most agencies answer it the first time with a few screenshots. That does not scale past two clients, and it does not survive a sceptical marketing director asking “compared with what?”
That is the job an AI visibility tool does. It runs your client’s buyer questions through AI engines on a schedule and tells you how often the brand appears, how it is described, which competitors beat it and which sources the AI trusts.
The problem is that almost every guide ranking for “best AI visibility tool” is written for a single brand tracking itself, often by a vendor ranking itself first. None of them answer the agency questions: can I run 15 clients from one account, can I put the numbers in a branded report, and what will it cost me in pounds?
This guide scores nine tools on exactly that. If you want the background on why AI visibility matters alongside social listening, read our AI visibility and social listening guide first.
Quick answer: the best AI visibility tool by agency need
The best AI visibility tool for most agencies is the one that tracks the engines your clients’ buyers use and gets the data into your client report without copy and paste. Here is the short version. Prices were checked on each vendor’s pricing page on 31 October 2026.
| Tool | Best for agencies that… | Entry price (USD) | Approx. GBP |
|---|---|---|---|
| MYCONTENTLAB | Want AI visibility inside one white-label client report | £29 per client add-on, plans from £47 | £29 per client |
| Rankscale | Need the widest engine coverage and white-labeled dashboards | $99/mo (Pro) | £74 |
| Peec AI | Want daily prompt tracking with strong citation analysis | $95/mo (Starter) | £71 |
| Otterly.AI | Need a low-cost start with pitch workspaces | $29/mo (Lite) | £22 |
| Semrush AI Visibility Toolkit | Already run client SEO in Semrush | $199/mo (Starter) | £150 |
| Ahrefs Brand Radar | Already pay for Ahrefs and want market-wide AI data | Included prompts from $129/mo Lite | £97 |
| Surfer AI Tracker | Want AI tracking next to content optimisation | $82/mo billed yearly | £62 |
| Scrunch | Serve brands that need deeper GEO analysis | $250/mo (Core) | £188 |
| Profound | Serve enterprise clients with custom budgets | Custom (free 7-day trial) | Custom |
What an AI visibility tool measures, and how it differs from traditional SEO
An AI visibility tool measures AI search visibility: how often, and how well, AI platforms such as ChatGPT, Gemini, Perplexity and Google AI Overviews mention a brand when buyers ask category questions. This is the core of generative engine optimization (GEO). Traditional SEO tools track where a page ranks in a search engine. AI visibility tracking tools track whether the brand appears inside AI generated answers at all.
Most AI visibility tools track the same five things:
- Brand mentions: whether the brand appears in AI responses for each prompt, often rolled into an AI visibility score or mention rate.
- Share of voice: how often the client appears compared with named competitors, which is the clearest view of competitor visibility.
- Citations: which websites the answer engines quote, so you can see the visibility gaps where competitors are cited and your client is not.
- Sentiment analysis: whether the AI describes the brand positively, neutrally or negatively, and how that shapes brand positioning.
- Crawler access: whether AI bots can reach the site at all.
Because the same prompt can return a different answer an hour later, good tools run each prompt repeatedly and report the average. That is why AI brand visibility should be read as a trend, not a fixed position. Rank trackers and AI visibility tools answer different questions, and most agencies now need both.
How we evaluated these AI visibility tools
We scored each tool on what an agency needs to sell, deliver and report AI visibility, not on what in-house marketing teams need. Every price and feature below comes from the vendor’s own pricing page, fetched on 31 October 2026. Where a page did not state something, we say “not stated” rather than guess.
These are the seven criteria:
- AI engines tracked. Which of ChatGPT, Perplexity, Gemini, Google AI Overviews, Google AI Mode, Claude and Microsoft Copilot are included in the base price, and which cost extra.
- Prompt tracking. How many prompts you get and how often they refresh (daily or weekly).
- Competitor share of voice. Whether you can benchmark the client against named competitors.
- Citations and sources. Whether the tool shows which domains and URLs the AI cites, because that is where the action plan comes from.
- Pricing in GBP and USD. Most tools bill in USD. We convert at $1.33 to £1 (the interbank rate on 29 October 2026) and round to the nearest pound. Add VAT where it applies.
- Multi-client and white-label reporting. Client workspaces, pitch workspaces and branded or white-labeled outputs.
- Fit inside a client report. Whether the data can reach a client report through Looker Studio, CSV, API or native reporting.
A note on accuracy. AI answers change between runs, between users and between locations. No tool sees exactly what one real buyer sees. Treat AI visibility data as a trend and a share of voice, not a ranking you can promise. Google’s own guidance on AI features and your website is worth sending to clients who expect fixed positions.
AI engine coverage compared
Engine coverage is the first filter, because a cheap plan that skips the engine your client’s buyers use is not cheap. This table shows what each tool’s entry or main self-serve plan includes.
| Tool | ChatGPT | Google AI Overviews | Google AI Mode | Gemini | Perplexity | Copilot | Claude |
|---|---|---|---|---|---|---|---|
| MYCONTENTLAB (add-on) | Yes | Not in add-on | No | Yes | Yes | Not in add-on | Yes |
| Rankscale (Pro) | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Peec AI (Starter) | Choose 3 | Choose 3 | Choose 3 | Choose 3 | Extra model | Choose 3 | Enterprise only |
| Otterly.AI (all plans) | Yes | Yes | Paid add-on | Paid add-on | Yes | Yes | Paid add-on |
| Semrush (Starter) | Yes | Not stated | Not stated | Yes | Yes | Not stated | Not stated |
| Ahrefs Brand Radar | Yes | Yes | Yes | Yes | Yes | Yes | Custom prompts |
| Surfer AI Tracker | Yes | Yes | Yes | Yes | Yes | Not stated | Not stated |
| Scrunch (Core) | Yes | Yes | Enterprise | Enterprise | Yes | Yes | Enterprise |
| Profound (Enterprise) | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
Our own feature docs list Google AI Overviews and Microsoft Copilot among the engines MYCONTENTLAB monitors, but the weekly add-on is specified for ChatGPT, Claude, Gemini and Perplexity, so that is what we show here.
Agency reporting features compared
This is where the tools really split. Measuring AI brand performance is becoming a commodity. Getting it in front of 15 clients each month in a format they read is not.
| Tool | Multi-client setup | Branded or white-label output | Ways to get data into a client report |
|---|---|---|---|
| MYCONTENTLAB | 5 clients (Freelancer), 25 (Agency), unlimited (Enterprise) | Full white label, custom domain and SSL on Agency | Native client reports and PDFs, weekly PDF summary inserts |
| Rankscale | 10 brand dashboards (Pro) to 100 (Enterprise) | White-labeled dashboard links on Growth and Enterprise | CSV, Sheets, REST API (Pro+ and above) |
| Peec AI | Agency plans: 1, 3 or 10 client brands plus pitch workspaces | Dedicated white label on custom Comprehensive plan only | CSV on all plans, Looker Studio on Advanced and agency Growth |
| Otterly.AI | Unlimited brands; unlimited workspaces from Standard | Branded Looker Studio reports with Agency Partner status | Looker Studio connector and API from Standard |
| Semrush | Websites to monitor per plan | Branding and white-label via $20/mo Pro Report add-on | My Reports PDFs and shared links |
| Ahrefs Brand Radar | Prompts shared across your Ahrefs account | Not stated on Brand Radar page | Inside Ahrefs dashboards |
| Surfer AI Tracker | Not stated | White label on Enterprise only | Inside Surfer |
| Scrunch | 1 brand workspace on Core | Not stated; multi-domain on Enterprise | Looker Studio and API on Enterprise |
| Profound | Agency Growth plan mentioned, price not published | Not stated | CSV, JSON and API on Enterprise |
The 9 best AI visibility tools for agencies, reviewed
Each review leads with who the tool suits, then the verified facts, then the trade-off an agency should know about.
1. MYCONTENTLAB: best for putting AI visibility inside the client report
MYCONTENTLAB is the right pick when AI visibility is one line in a wider retainer and you want it in the same white-label report as GA4, Search Console, paid ads, social and CRM data. We built it for that, so weigh our view accordingly.
What it does today, from our AI visibility docs and add-on docs:
- AI share of voice: the share of relevant industry prompts where the client appears in the AI’s recommendations, benchmarked against up to 5 competitors.
- Citation source attribution: the directories, comparison blogs and review platforms AI models cite when they recommend a client.
- AI crawler readiness audit: checks robots.txt access for GPTBot, ClaudeBot, Google-Extended and PerplexityBot, plus Organization, Product and Review schema.
- Weekly tracking across ChatGPT, Claude, Gemini and Perplexity, with alerts when rankings move and weekly PDF summary inserts.
Pricing: every plan includes AI visibility trackers (1 brand on Creator at £47/mo, 5 on Freelancer at £97/mo, 25 on Agency at £297/mo, unlimited on Enterprise at £497/mo). Continuous weekly tracking for a client is the AI Visibility (GEO) tracker add-on at £29 per client per month, billed in GBP. Each client workspace on a paid plan gets one free live run, which works well as a pitch. Our pricing page has a margin calculator for resale.
The trade-off: tracking is weekly, not daily, and the add-on covers four engines. If a client’s whole retainer is GEO and they want daily data across nine or more engines, a specialist like Rankscale or Peec AI goes deeper. MYCONTENTLAB wins when the client wants one report, under your brand, with AI visibility sitting next to everything else. It also connects with our social listening module, so Reddit and social mentions sit in the same workspace.
2. Rankscale: best engine coverage per pound
Rankscale is the strongest specialist for agencies that want breadth. The Pro plan at $99/mo (about £74) includes 1,200 credits a month, 10 brand dashboards and tracking across ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, DeepSeek, Mistral, Claude and Copilot, among 17+ engines. Competitor benchmarking, citation analysis and CSV or Sheets exports are included.
For agencies, the Growth plan at $385/mo (about £289) is the interesting one: 50 brand dashboards, white-labeled dashboard links with API, and Rankscale’s agency programme.
The trade-off: pricing is credit-based, so you need to model how many prompts and engines each client uses before you quote a fixed retainer.
3. Peec AI: best for daily prompt tracking and citation depth
Peec AI suits SEO-led agencies that want detailed source analysis. Every plan runs daily, includes unlimited competitors and users, and covers citation share, source classification and gap analysis. Starter is $95/mo (about £71) for 50 prompts and one project. Pro is $245/mo for 150 prompts, and Advanced is $495/mo for 350 prompts with Looker Studio.
Each plan lets you choose 3 models from ChatGPT, Google AI Mode, AI Overviews, Copilot, Gemini and Naver. Extra models, including Perplexity, cost more. Claude is listed for Enterprise via API.
Peec also has agency pricing: Essential at $245/mo (1 client brand, 3 pitch workspaces), Growth at $495/mo (3 brands, 10 pitch workspaces, weekly Looker Studio) and Scale at $795/mo (10 brands, 25 pitch workspaces).
The trade-off: the three-model cap means you pay more for full engine coverage, and white label is only on the custom Comprehensive plan.
4. Otterly.AI: best low-cost starting point
Otterly.AI is the cheapest credible way to start. Lite is $29/mo (about £22) for 15 prompts, Standard is $189/mo (about £142) for 100 prompts, and Premium is $489/mo for 400 prompts. All plans track ChatGPT, Google AI Overviews, Perplexity and Copilot, with unlimited brands and competitors and citation source tracking. Claude, Gemini and Google AI Mode are paid add-ons.
From Standard upwards, agencies can apply for Agency Partner status, which adds unlimited workspace management, pitch workspaces, branded Looker Studio reports and extra prompts (150 on Standard, 500 on Premium).
The trade-off: 15 prompts on Lite is only enough for a single-client test. Most agencies will land on Standard.
5. Semrush AI Visibility Toolkit: best if you already run SEO in Semrush
If your team lives in Semrush, adding AI visibility there avoids another login. According to Semrush pricing, the Starter plan is $199/mo (about £150) billed monthly, with 50 prompts tracked daily, and Pro+ is $299/mo with 100 prompts. Tracked platforms include ChatGPT, Perplexity and Gemini. White-labeled client reports need the Pro Report add-on at $20/mo.
The trade-off: you pay for a broad SEO suite. If you only need AI visibility, a specialist gives more prompts per pound.
6. Ahrefs Brand Radar: best for market-wide AI data
Ahrefs Brand Radar is different: it draws on a large database of search-backed prompts, so you can research any brand’s AI visibility without setting up prompts first. Paid Ahrefs plans include prompt tracking (Lite at $129/mo includes 5 prompts). Custom prompt packages start at $50/mo, Brand Radar AI starts at $199/mo, and custom prompts across all models cost $699/mo. Coverage includes AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot and Gemini, with Claude on custom prompts. Mentions, citations and AI share of voice are included.
The trade-off: costs stack up fast across clients, and we could not verify any white-label output on the Brand Radar page.
7. Surfer AI Tracker: best for content teams
Surfer suits agencies whose GEO work is mainly content. We use Surfer in our own content workflow. Its pricing page lists an AI Search Analytics plan at $82/mo billed yearly for 50 prompts refreshed daily across ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini. The Standard plan includes 25 prompts refreshed weekly in ChatGPT only.
The trade-off: white label sits on Enterprise only, so client-facing reporting needs another tool.
8. Scrunch: best for brands needing deeper GEO analysis
Scrunch Core costs $250/mo (about £188) for 125 prompts, 5 competitors, citations, 1 brand workspace and 5 users, tracking ChatGPT, Perplexity, Google AI Overviews and Copilot. Enterprise adds Claude, Gemini, Meta AI, Google AI Mode and Grok, plus Looker Studio and API access.
The trade-off: one brand workspace on Core makes it a per-client purchase, so it fits a single larger client better than a roster.
9. Profound: best for enterprise clients
Profound offers a free trial (50 prompts run daily for 7 days across ChatGPT, Gemini and Google AI Overviews) and a custom Enterprise plan with up to 9 answer engines, including Perplexity, Google AI Mode, Copilot, Claude and DeepSeek, plus CSV, JSON and API access. Its FAQ mentions a self-serve Agency Growth plan with 400 agent credits per client workspace, but no price was published when we checked.
The trade-off: without a public price you cannot model margins until you talk to sales. Use it when an enterprise client is paying for it directly.
Which AI visibility tool should you choose?
Match the tool to how your agency sells AI visibility, not to feature counts.
- Solo consultant or freelancer with 1 to 5 clients: Otterly.AI Lite to test, then Standard. If you already report to clients in MYCONTENTLAB, the Freelancer plan plus the £29 add-on keeps everything in one place.
- SEO agency, 5 to 25 clients, GEO sold as its own retainer: Rankscale Growth for white-labeled dashboards across 50 brands, or Peec AI’s agency plans if you want pitch workspaces and daily citation depth.
- Full-service agency where AI visibility is one part of the monthly report: MYCONTENTLAB Agency at £297/mo for 25 clients with full white label, adding the AI visibility add-on only for clients who pay for it.
- Agency already paying for Semrush or Ahrefs: start with the AI prompts in your existing plan before buying another tool.
- Content-led agency: Surfer AI Tracker, because it sits next to the content editor your writers already use.
- Enterprise clients with their own budget: Profound or Scrunch Enterprise, billed to the client.
How to report AI visibility to clients
Report AI visibility as a trend against competitors, never as a promise. A tool is only useful if the client understands the output in 30 seconds. This is the structure we use:
- One headline number: AI share of voice this month versus last month, against the top three competitors.
- Prompt wins and losses: three prompts where the client now appears, three where a competitor still wins.
- Top cited sources: the review sites, directories and articles AI engines quote. This becomes the PR and content plan.
- Technical readiness: whether robots.txt blocks AI crawlers such as OpenAI’s GPTBot, and whether schema is in place.
- Next 30 days: the two or three actions you will take.
Put it next to Google Search Console data, because pages that rank well in Google are often the pages AI engines cite. Our guide to SEO position tracking shows how to structure that section, and our comparison of SEO reporting software for clients covers the wider reporting stack. If you want the report under your own brand and domain, see white-label reporting.
The bottom line
The best AI visibility tool for an agency is the one your team will actually report from every month. Specialists like Rankscale and Peec AI measure more engines more often. Otterly.AI is the cheapest way in. Semrush and Ahrefs make sense if you already pay for them. MYCONTENTLAB is our answer for agencies that want AI visibility in the same branded client report as everything else, priced in pounds, per client. Start with one client, run a free trial or free live run, and only roll out once the client sees value in the numbers.
Frequently Asked Questions
What is the best AI visibility tool for agencies?
It depends on how you sell it. For daily tracking across the widest range of AI engines with white-labeled dashboards, Rankscale's Growth plan is strong value at $385 a month for 50 brand dashboards. For a low entry price with pitch workspaces, Otterly.AI from $189 a month with Agency Partner status. If you want AI visibility inside one white-label client report next to GA4, Search Console, ads and social, MYCONTENTLAB adds weekly AI visibility tracking at £29 per client per month.
What is a GEO tool?
A GEO (generative engine optimization) tool sends a set of buyer questions, called prompts, to AI engines such as ChatGPT, Perplexity, Gemini and Google AI Overviews, then records whether your brand is mentioned, how it is described, which competitors appear and which websites the AI cites as sources.
How do AI visibility tools work?
They run the same prompts on a schedule, usually daily or weekly, and parse each AI answer for brand mentions, position, sentiment and cited URLs. The results roll up into metrics like mention rate, AI share of voice against competitors and top cited domains. Because AI answers change between runs, the trend over weeks matters more than any single result.
How do I check a client's AI visibility for free?
Start manually: write 10 to 20 buyer questions your client's customers would ask, run them in ChatGPT, Perplexity, Gemini and Google, and note who gets named and which sources are cited. Several tools offer free trials or a free first run. Profound has a free 7-day trial, and MYCONTENTLAB gives every client workspace on a paid plan one free live AI visibility run.
Is GEO better than SEO?
No, it is an extension of it. AI engines lean heavily on pages that already rank and on trusted third-party sources, so traditional SEO, digital PR and review site presence still drive most AI visibility. Track both and report them side by side.
Which AI engines should an agency track for UK clients?
ChatGPT and Google AI Overviews are the baseline for most UK clients because of their reach. Add Gemini, Perplexity and Microsoft Copilot for B2B and tech clients, and Claude if the client sells to developers or knowledge workers. Check which engines are included in the base price, because several tools charge extra per engine.
