Analytics overview

MyContentLab unifies multi-channel data streams into a single structured analytical workspace.

Metric categories

The platform structures performance data into five distinct dimensions:

1. Paid advertising: Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads (ROAS, CPA, CTR, Ad Spend, Impressions).
2. Organic social: Follower growth, reach, post-level engagement breakdown, video watch-through rates.
3. SEO and web: Organic search clicks, impressions, keyword position movements, web sessions, bounce rate.
4. CRM and sales: Won deals, win rate percentage, pipeline conversion velocity, lead source attribution.
5. Custom data: Data ingested via CSV files, Google Sheets, or Airtable.

Metric configuration and customization

Customize exactly what metrics matter to each client:

• Reorder and pin priority metric tiles.
• Configure target thresholds (Green/Amber/Red indicators).
• Compare custom date windows with normalized granularity (daily, weekly, monthly).