White-label and custom branding overview

Transform MyContentLab into your agency's proprietary, end-to-end software platform. White-labeling reinforces your agency authority and ensures clients only experience your brand identity.

What is white-labeling in MyContentLab?

When white-labeling is active across your organization:

1. Custom domain: Host client portals at clients.youragency.com or reporting.yourbrand.io with automated SSL encryption.
2. Visual brand identity: Custom primary, secondary, and accent colors, agency logos (light and dark mode), and tailored typography.
3. Branded email notifications: Automated client invitations, report delivery emails, and magic link notifications sent under your agency name and sender address.
4. Complete badge removal: 100% removal of all third-party badges, vendor watermarks, or platform references.
5. CRM reseller branding: Re-brand the CRM connector with custom integration names, icons, and client authorization screens.

┌────────────────────────────────────────────────────────────────────────┐
│                        COMPLETE WHITE-LABEL SUITE                      │
├──────────────────────────┬──────────────────────────┬──────────────────┤
│   CUSTOM DOMAIN          │   VISUAL STYLING         │   BRANDED COMMS  │
│  • Custom CNAME record   │  • AI brand color picker │  • Custom sender │
│  • Auto-renewed SSL      │  • Dark and light logos  │  • Branded HTML  │
│  • Zero vendor routing   │  • Custom typography     │  • PDF headers   │
└──────────────────────────┴──────────────────────────┴──────────────────┘

Impact on agency valuation and retention

• Client stickiness: Position your agency as a technology-enabled firm with proprietary software capabilities.
• Higher retainers: Justify premium retainers by delivering institutional-grade interactive portals instead of static slide decks.
• Enterprise credibility: Meet corporate brand compliance requirements for large-scale client engagements.

Next steps

Configure white-labeling

• Brand colors, logo & typography — Use our visual customizer.
• Custom domain setup — Connect your DNS CNAME and provision SSL.
• Branded email delivery — Set up custom email sender headers.
• CRM reseller branding — White-label your CRM integrations.