X (Twitter) integration guide
Connect X (formerly Twitter) Accounts to MyContentLab to monitor post impressions, reposts, replies, profile visits, and audience engagement velocity.
Overview and key benefits
X is a real-time platform for breaking industry conversations, brand reputation, viral hooks, and B2B discussions. Integrating X allows your agency to:
- Track post velocity: Ingest impressions, reposts, likes, bookmark counts, and quote posts.
- Monitor audience growth: Track follower trajectory and profile visit counts.
- Correlate with social listening: Monitor brand sentiment and engagement opportunities across X conversations.
Prerequisites
- An active MyContentLab client workspace.
- Direct login credentials to the target X account.
What data gets synchronized
Synchronization runs automatically every 2 to 4 hours:
- Impressions and reach: Total post impressions and organic reach.
- Engagement: Reposts, replies, likes, bookmarks, and URL link clicks.
- Profile metrics: Profile visits and net follower growth.
Step-by-step connection walkthrough
- In the client workspace, navigate to Connections.
- Click Connect on the X (Twitter) card.
- Authenticate with your X login.
- Review read permissions and click Authorize App.
Next steps
Related modules
- Social listening and brand watch - Ingest public brand mentions on X in real time.
- Content Lab pipeline - Generate text hooks and thread scripts.