Connecting your first platform
Connecting your marketing and advertising channels allows MyContentLab to automatically pull live performance metrics, audience data, and engagement signals.
Supported integration types
| Channel type | Supported platforms |
|---|---|
| Organic social | Instagram Business, Facebook Pages, TikTok, LinkedIn, YouTube, Pinterest, Threads, X (Twitter) |
| Paid advertising | Meta Ads (Facebook/Instagram), TikTok Ads, LinkedIn Ads, Google Ads |
| Web and search | Google Analytics 4, Google Search Console, Google Business Profile |
| CRM and custom | CRM Connector, HubSpot, Google Sheets, Airtable, CSV Import, Zapier |
Step-by-step connection process (for example, Meta and Instagram)
- Select your client workspace and open Connections in the sidebar.
- Locate the Meta (Facebook & Instagram) card and click Connect.
- A secure OAuth window will prompt you to authenticate with your Facebook/Meta account.
- Select the specific Facebook Page and linked Instagram Business Account you manage for this client.
- Review permissions and grant access.
- Once redirected back, the status indicator will switch to
Connected(Green). Initial metric sync will begin immediately.
TIP
Need to connect offline or bespoke data? Use the CSV Import Wizard or Google Sheets Connector for automated recurring synchronization.