Airtable integration guide

Connect Airtable Bases to MyContentLab to synchronize content production pipelines, influencer campaign rosters, and custom sales records with your agency analytics.

Overview and key benefits

Airtable combines spreadsheet flexibility with relational database structure. Integrating Airtable allows you to:

• Sync editorial content statuses: Keep Content Lab production stages in sync with your team's existing Airtable editorial base.
• Ingest custom campaign records: Pull influencer deliverables, contracted costs, and live reach figures directly into client analytics.
• Two-way status awareness: Update content approval stages between MyContentLab and Airtable.

Prerequisites

1. An active MyContentLab client workspace.
2. An Airtable account with access to the target workspace and base.

Step-by-step connection walkthrough

1. In the client workspace, navigate to Connections.
2. Click Connect on the Airtable card.
3. Authenticate with Airtable OAuth.
4. Select the specific Airtable Base and Table Name.
5. Map table fields (Record Date, Status, Spend / Cost, Impressions, URL).
6. Click Confirm Connection.

Next steps

Related modules

• Content Lab pipeline - Plan and calendarize AI video scripts.
• Zapier webhooks - Connect external triggers and automations.