Zapier webhooks integration guide

Connect MyContentLab with over 5,000 apps using Zapier Inbound Webhooks to ingest custom events, form conversions, offline sales, and third-party notifications in real time.

Overview and key benefits

Zapier automates workflows across your entire marketing and technology stack:

• Ingest any web event: Send form submissions from Typeform, Webflow, WordPress, Jotform, or ClickFunnels directly into MyContentLab.
• Track real-time conversion events: Push e-commerce order milestones or payment notifications (Stripe, PayPal, Shopify) straight to client KPI dashboards.
• Trigger dynamic client alerts: Notify your team when specific KPI thresholds are breached.

Prerequisites

1. An active MyContentLab client workspace.
2. A free or paid Zapier account.

Step-by-step connection walkthrough

1. Generate inbound webhook URL in MyContentLab

1. In your client workspace, open Connections.
2. Locate the Zapier Webhooks card and click Configure.
3. Copy your unique, secure Webhook Endpoint URL: https://api.mycontentlab.ai/v1/webhooks/inbound/whk_live_xxxxxxxx

2. Configure Zap in Zapier

1. In Zapier, create a new Zap.
2. Set your Trigger (e.g. Typeform: New Entry or Shopify: New Order).
3. Set the Action to Webhooks by Zapier > POST.
4. In the URL field, paste your MyContentLab Webhook Endpoint URL.
5. Set Payload Type to json and map key fields:

   {
     "event": "lead_captured",
     "timestamp": "2026-08-26T00:00:00Z",
     "value": 150.00,
     "source": "Webflow Landing Page",
     "contact_email": "prospect@example.com"
   }

6. Click Test Step and Publish Zap.

Next steps

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