Agency dashboard (Command center)

The Agency Command Center is the central flight deck for agency founders, directors, and account managers. It aggregates high-level performance across all managed client workspaces into an actionable single view.

Overview and key objectives

Instead of logging into dozens of individual client portals or ad accounts every morning, the Command Center surfaces:

1. Urgent operational anomalies (broken connections, sudden performance dips).
2. Growth opportunities (breakout viral posts, high-intent leads).
3. Cross-client performance benchmarks (revenue generated, blended ROAS, portfolio reach).

┌────────────────────────────────────────────────────────────────────────┐
│                        AGENCY COMMAND CENTER                           │
├───────────────────────────────────┬────────────────────────────────────┤
│   ATTENTION QUEUE               │   CLIENT HEALTH GRID             │
│  • Disconnected Meta token (Aura) │  • Bloom Agency    [ 94/100 ]    │
│  • Negative sentiment spike (Fit) │  • Northstar Co.   [ 88/100 ]    │
│  • Monthly budget pace: 95% (Zen) │  • Zen Retail      [ 71/100 ]    │
├───────────────────────────────────┴────────────────────────────────────┤
│   PORTFOLIO METRICS: Total Reach: 4.2M (+18%) · Blended ROAS: 3.4x   │
└────────────────────────────────────────────────────────────────────────┘

Attention queue

The Attention Queue uses automated heuristic rules to prioritize which accounts need your team's immediate focus:

Severity levels:

• Critical alerts:

  • Connection auth failure: An OAuth token expired (e.g. Meta, TikTok, Google Ads) preventing fresh data synchronization.
  • Severe sentiment drop: A sudden surge in negative mentions detected in Social Listening.
  • Ad budget pacing warning: Campaigns that have consumed >90% of their monthly budget before day 20.

• Action required:

  • Content review pending: AI content ideas or video scripts waiting for client approval in the Content Lab.
  • Goal milestone approaching: Client targets nearing the end of the evaluation cycle.

• Opportunity signals:

  • Viral content breakout: An organic short-form post performing 300%+ above the 30-day baseline engagement.
  • High-intent Reddit lead: Prospective customer asking for direct brand recommendations.

Client health grid

The Health Grid provides an instant composite score (0–100) for every client workspace:

Health indicator	Weight	Measurement basis
Engagement momentum	35%	7-day vs 30-day cross-channel engagement velocity
Goal completion rate	25%	Percentage of active monthly metric goals on track
Data freshness	20%	Number of active, healthy platform connections
Content output consistency	20%	Publishing cadence tracked in Content Lab

Period selectors and benchmarking

Use the global period selector at the top-right of the dashboard:

• Last 7 days: Immediate week-over-week operational review.
• Last 30 days: Standard monthly client reporting cadence.
• This month (MTD): Current month-to-date trajectory vs target.
• Custom range: Compare seasonal campaigns or bespoke sprint dates.

Best practices for agency leads

TIP

Daily standup workflow:

1. Start each morning by clearing all Critical alerts in the Attention Queue.
2. Check the bottom 3 lowest-scoring clients in the Health Grid to assign proactive optimizations to account managers.
3. Export a portfolio summary for weekly executive partner meetings.