Social listening and brand watch

Monitor public discussions across social networks and the open web to track sentiment, protect brand reputation, and detect customer conversations in real time.

Monitored sources

The listening engine continuously scans public discussions referencing your client's brand, product names, executive profiles, and tracked industry keywords from:

• Social networks: X (Twitter), Reddit, TikTok comments, YouTube comments, LinkedIn public discussions.
• Web and news: Blogs, industry news portals, review aggregators (Trustpilot, G2, Google Reviews), forums.

Key features

1. Live mentions stream

• Real-time feed: Chronological stream with author profile, domain authority, and post snippet.
• Sentiment classification: Color-coded badges indicating Positive (Green), Neutral (Slate), or Negative (Red).
• Estimated reach: Audience exposure calculation based on author follower counts and platform engagement.

2. AI reply drafts

Engage with community conversations quickly:

• Click Draft Reply on any mention to generate an on-brand, context-aware response.
• Configure brand tone: Friendly, Professional, Customer Support, or Witty.
• Review, edit, and copy or dispatch response.

3. Share of Voice (SOV) and competitive benchmarking

• Volume ratio: Visual donut and area charts comparing client mentions against up to 5 competitors.
• Sentiment comparison: Compare what percentage of competitor discussions are negative vs your client's positive sentiment.

4. Alerting and thresholds

• Negative surge alert: Instant notification if negative sentiment exceeds 15% of total daily volume.
• Influencer mention alert: Immediate alert when an account with >50k followers mentions your tracked keywords.
• Source filtering: Allowlist priority industry hubs or block spam aggregator domains.