Hook generator and library

Hooks determine whether viewers keep watching in the first 3 seconds. The Hook Lab provides a taxonomy of proven psychological hook formulas tailored to your client's industry.

Hook taxonomy

Generate hooks categorized by psychological drivers:

• Curiosity gap: "Most people think X, but here's what actually happens..."
• Contrarian truth: "Stop doing X if you want Y."
• Direct pain point: "If you struggle with X, watch this until the end."
• Story and transformation: "How we went from 0 to X in 30 days without Y."
• Spoken vs text-on-screen: Formatted for vocal delivery or bold typography openers.

Key features

• Predicted retention score: AI-rated hook efficacy score based on pattern databases.
• Tone calibration: Choose between Provocative, Authoritative, Educational, Humorous, or Corporate.
• Hook library: Bookmark, tag, and organize favorite hooks into client swipe files.