Google Business Profile (GBP) integration guide

Connect Google Business Profile (GBP) locations to MyContentLab to monitor local SEO reach, Google Maps interactions, customer phone calls, direction requests, and review ratings.

Overview and key benefits

For brick-and-mortar clients, local service businesses, clinics, and multi-location franchises, Google Business Profile is the primary engine of local customer acquisition:

• Track local discovery: Measure how often customers find the business via Google Search versus Google Maps.
• Monitor direct customer actions: Ingest customer phone calls, website clicks, driving direction requests, and booking actions.
• Track review reputation: Monitor average star ratings and total review counts in unified client dashboards.

Prerequisites

1. An active MyContentLab client workspace.
2. A Google Account with Primary Owner, Owner, or Manager permissions on the verified Google Business Profile location.

What data gets synchronized

Synchronization runs automatically every 2 to 4 hours:

• Views and search impressions: Total searches (Direct vs Discovery) and views on Google Maps.
• Customer actions: Website clicks, driving direction requests, and phone call clicks.
• Reputation metrics: Average review star rating and total review counts.

Step-by-step connection walkthrough

1. In the client workspace, open Connections.
2. Click Connect on the Google Business Profile card.
3. Sign in with the Google Account managing the location.
4. Select the verified business location.
5. Click Confirm Location.

Next steps

Related resources

• Social listening and brand watch - Monitor brand reviews and public feedback.
• Executive reports - Add local SEO figures to client reports.