Google Analytics 4 (GA4) integration guide
Connect Google Analytics 4 (GA4) properties to MyContentLab to monitor website traffic, user engagement sessions, landing page conversions, and multi-channel attribution.
Overview and key benefits
Google Analytics 4 is the standard for event-driven web and app analytics. Integrating GA4 allows you to:
- Correlate social traffic with web visits: Measure how organic and paid social campaigns drive website visits and on-site conversions.
- Track high-converting landing pages: Identify which content and blogs generate the highest engaged sessions.
- Monitor user acquisition channels: Review traffic split across Organic Search, Paid Search, Direct, Organic Social, Paid Social, and Referrals.
Prerequisites
- An active MyContentLab client workspace.
- A Google Account with Administrator, Editor, or Viewer permissions on the target GA4 Property ID.
What data gets synchronized
Synchronization runs automatically every 2 to 4 hours:
- Audience and sessions: Total users, new users, engaged sessions, sessions per user.
- Engagement metrics: Engagement rate (%), average session duration, bounce rate equivalent.
- Conversion and revenue: Total key events, event counts, e-commerce revenue (if configured).
- Channel breakdown: Sessions broken down by Default Channel Grouping.
Step-by-step connection walkthrough
- In the client workspace, open Connections.
- Click Connect on the Google Analytics 4 card.
- Sign in with your Google account.
- Select the specific GA4 Account and GA4 Property ID (e.g. 123456789).
- Click Confirm Connection.
Next steps
Related modules
- Google Search Console integration - Connect organic search clicks with GA4 sessions.
- Analytics deep dive - Explore web traffic metrics in custom charts.