Pinterest integration guide

Connect Pinterest Business Accounts to MyContentLab to monitor visual search reach, pin saves (repins), outbound website clicks, and video pin performance.

Overview and key benefits

Pinterest is a visual search and discovery engine, particularly effective for e-commerce, lifestyle, home design, beauty, and creative industries:

• Track visual engagement: Measure pin saves, outbound link clicks, and video views.
• Analyze organic visual discovery: Ingest monthly engaged audience and total monthly impressions.
• Cross-platform benchmarking: Benchmark Pinterest visual engagement alongside Instagram and TikTok.

Prerequisites

1. An active MyContentLab client workspace.
2. A Pinterest profile upgraded to a Pinterest Business Account.

What data gets synchronized

Synchronization runs automatically every 2 to 4 hours:

• Audience and reach: Total impressions, monthly engaged audience, and total followers.
• Pin interactions: Total pin saves (repins), outbound pin clicks to website, and video watch minutes.

Step-by-step connection walkthrough

1. In the client workspace, open Connections.
2. Locate Pinterest and click Connect.
3. Sign in to your Pinterest Business account.
4. Review requested permissions (boards:read, pins:read, user_accounts:read).
5. Click Give Access.

Next steps

Related modules

• Content Lab pipeline - Plan visual content concepts and image pin themes.
• Analytics deep dive - Review multi-channel organic social reach.